About
Chasing Books
Meet Mikaela
At Chasing Book Boys PR, we understand how much authors invest in their stories. That’s why we’re committed to putting you and your book first—and continuing to market your work even when you’re ready for a break.
Mikaela is a proud mom of two with a passion for reading and an even bigger passion for helping authors shine. While she’s an admitted Noah Riley stan, Mikaela is all about spreading the love for book boyfriends (and girlfriends) across genres. Her mission is to help her clients reach their full potential through social media.
Mikaela first grew a successful Bookstagram and now leads an engaging community on TikTok. With a sharp eye for content that resonates, she’s built a reputation for driving social media success. Backed by a dedicated team, Mikaela brings a strong work ethic and a personalized approach to every project.
About
Chasing Books
Meet Mikaela
Mikaela is a proud mom of two with a passion for reading and an even bigger passion for helping authors shine. While she’s an admitted Noah Riley stan, Mikaela is all about spreading the love for book boyfriends (and girlfriends) across genres. Her mission is to help her clients reach their full potential through social media.
Mikaela first grew a successful Bookstagram and now leads an engaging community on TikTok. With a sharp eye for content that resonates, she’s built a reputation for driving social media success. Backed by a dedicated team, Mikaela brings a strong work ethic and a personalized approach to every project.
At Chasing Book Boys PR, we understand how much authors invest in their stories. That’s why we’re committed to putting you and your book first—and continuing to market your work even when you’re ready for a break.
ARC & ALC Distribution
Oversight and enhancement of existing ARC signups, including team development, ARC and ALC distribution, and promotional materials.
Influencer Marketing
Strategic marketing initiatives for each release, including PR kit development and distribution, scheduling social media live sessions, and coordinating other social media features, such as TikTok ads and other paid promo.
Social Media Strategy
In-depth analysis to identify and curate impactful social media content, including design and aesthetics, tailored for both new releases and backlist titles.
Graphic and Merch Design
Our in-house designers created designs to fit your branding from teasers to ads, to social media posts and PR. We can also help design swag.
Branding and Design
Branding is one of the most important and effective tool for authors. We can help you develop new branding or take existing branding to help you make decisions on covers, blurbs, social media, and PR.
Additional Services
Business Management, Alpha/Beta Reading, Social Media Management, PA assistance, Author Newsletters, Backlist Management, Release Parties, and more.
Claire Contreras
New York Times Best Selling Author
“Mikaela excels at what she does. Her work ethic is unparalleled and she has her finger on the pulse of the industry. I couldn’t do this without her.”
Madi Danielle
Author of the Hat Trick
“Mikaela is amazing to work with. Always extremely communicative, professional and is a marketing master! She’ll take the goals you have for your book and exceed them. I can’t recommend her enough.”
Jaqueline Snowe
Author of Through the Ice
“Mikaela has transformed my author career with her insight and experience. She hustles, listens, and pushes and I honestly don’t know what I’d do without her. She is the best teammate and cheerleader. There is no future where I release a book without her.”